To help champion the case internally for a Career Site Traffic KPI as part of your strategy. A notion page to kickstart ideation, strategy, and practical steps. Either:

• Copy/paste, or
• Duplicate this Notion page

⚠️ Overwhelmed? There is a lot of information in this guide. Consider booking a complementary KPI session where we will:

1. Give you the top 3-5 KPIs for YOUR title and industry (bespoke)
2. How to get a 12-month KPI Content Plan
3. How AI-powered content marketing for talent can support your KPIs

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Select from Real KPIs to Achieve Your Objectives**:**

Top 5 Career Site Traffic KPIs based on 549 real KPIs selected by Employer Brand and Talent Acquisition Leaders globally:

1. Increase traffic volume by 30-60% ⭐
2. Improve page visibility by 25% ⭐
3. Increase average session length by 20%
4. Increase blog post views by 30%
5. Maintain a 40-50% or less bounce rate
6. Increase time on site by 2 minutes

Importance of Career Site Traffic KPIs

• Visibility and Reach: Higher traffic indicates better visibility in the talent market. Studies show career sites are the most valuable resource for candidates researching employers, as 52% of candidates first seek out 1) the company's sites and 2) social media to learn more about an employer.