To help champion the case internally for a Branding KPI as part of your strategy. A notion page to kickstart ideation, strategy, and practical steps. Either:

⚠️ Overwhelmed? There is a lot of information in this guide. Consider booking a complementary KPI session where we will:

  1. Give you the top 3-5 KPIs for YOUR title and industry (bespoke)
  2. How to get a 12-month KPI Content Plan
  3. How AI-powered content marketing for talent can support your KPIs

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Select from Real KPIs to Achieve Your Objectives**:**

Top 5 Talent Brand KPIs based on 549 real KPIs selected by Employer Brand and Talent Acquisition Leaders globally:

  1. Increase brand awareness by 20-40% ⭐
  2. Develop a strong EVP in the next 12 months ⭐
  3. Improve brand sentiment by 30%
  4. Change brand perception by 2025
  5. Grow brand in new markets by 20% year on year

Importance of Talent Brand KPIs

Perhaps too obvious a question, but we put it to some of the top Employer Branding and Talent Acquisition leaders in the world. The results speak for themselves to tangible outcomes: