To help champion the case internally for an Employee Content KPI as part of your strategy. A notion page to kickstart ideation, strategy, and practical steps. Either:

• Copy/paste, or
• Duplicate this Notion page

⚠️ Overwhelmed? There is a lot of information in this guide. Consider booking a complementary KPI session where we will:

1. Give you the top 3-5 KPIs for YOUR title and industry (bespoke)
2. How to get a 12-month KPI Content Plan
3. How AI-powered content marketing for talent can support your KPIs

Claim your session here >

Select from Real KPIs to Achieve Your Objectives**:**

Top 6 Employee Content KPIs based on 549 real KPIs selected by Employer Brand and Talent Acquisition Leaders globally:

1. Increase content volume by 40-60% ⭐
2. Create 3x more video content this year ⭐
3. Increase employee sharing by 20% ⭐
4. Post employee content min. 1x a week
5. Create 2x more employee content year on year
6. Tell 20% more leadership stories

Importance of Employee Content KPIs

• Authentic Insight: Employee-generated content offers a genuine look into company culture. It is 3x more credible 🎖️ than the CEO's regarding a company’s working conditions.

  No surprise there as top Employer Branding and Talent Acquisition leaders overwhelmingly agree employee content directly impacts hiring KPIs at an enteprise level:

  

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