To help champion the case internally for a Social Media Engagement and Followers KPI as part of your strategy. A notion page to kickstart ideation, strategy, and practical steps. Either:

⚠️ Overwhelmed? There is a lot of information in this guide. Consider booking a complementary KPI session where we will:

  1. Give you the top 3-5 KPIs for YOUR title and industry (bespoke)
  2. How to get a 12-month KPI Content Plan
  3. How AI-powered content marketing for talent can support your KPIs

Claim your session here >

Select from Real KPIs to Achieve Your Objectives**:**

Top 6 Social Media Engagement and Follower KPIs based on 549 real KPIs selected by Employer Brand and Talent Acquisition Leaders globally:

  1. Increase LinkedIn engagement by 20% ⭐
  2. Maintain 4-5% engagement rates on posts ⭐
  3. Increase Instagram followers by 25% annually
  4. Build first 1,500 followers on TikTok
  5. Hit 10,000 LinkedIn followers in 6 months
  6. Increase employee social comments by 20%

Top Social Channels: